marketing

PROCESSES OF MARKETING MANAGEMENT

This is very obvious to know about what marketing management is on today’s demand and how we can achieve it. Every company has its specific objectives and goals that make it distinctive from other companies in the market. But some steps needed to make your marketing management effective are enlisted below: Define your mission statement […]
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MARKETING MANAGEMENT

Marketing management is a process of controlling the marketing aspects, setting the goals of a company, organizing the plans step by step, taking decisions for the firm, and executing them to get the maximum turn over by meeting the consumers’ demands. A marketing manager must conduct extensive research to understand what marketing management is and […]
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ADVERTISING CHALLENGES

Advertising used to be simple; there was a time when putting up a sign outside the shop or distributing flyers all around the town was enough. This was perfectly fine during the 17th century. Fast forward to the present, the world is now drifting into the sea of commercial clutter. It takes a great deal of […]
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BRAND MANAGEMENT IN ADVERTISING

Brand management is a process that entails various methods (logo, packaging, design, price, advertising, etc.) to boost the perceived value of a specific brand or product. It helps establish strong brand awareness, obtain loyal customers, build a positive image of a brand, gain brand recognition, and get huge revenue. Brand management refers to the techniques used to […]
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