With new technologies emerging and market demand increasing, 2023 advertising trends are being developed. And these trends keep marketing professionals on their toes as they need to keep an eye on any change happening in the industry to thrive.  With the competition getting tougher from time to time, following the trends can help you stay […]

Large corporations have succeeded in something that seems impossible: registering a specific color as a trademark. These companies are indeed easy to guess even without seeing their logos: magenta telecommunications posters, mauve chocolate bars, brown delivery trucks, or robin’s egg blue jewelry boxes? Apparently, when the color becomes synonymous with the brand, a company can […]

Out of home offers and serves as… Support medium: A perfect strategic add-on/extension to other media channels like television and radio in campaign execution. Recency: 24 hours-a-day, 7 days-a-week presence. Low cost per thousand: Cost efficiencies that can be unachievable using other mainstream medium. Flexibility: The ability to reach markets and/or demographic profiles considered difficult or too expensive with […]

With brands operating in both tangible and intangible forms, the ability to manage your brand has never been more important. Before looking at how to manage your brand, let’s unpick what “brand management” means. Many would suggest it’s the ability to analyse and influence how a brand is perceived by its audience through careful planning […]

Emphasis on social responsibility and reputation Consumers today prioritize brands that practice social responsibility by balancing their money-making initiatives with socially beneficial practices.  According to one study, over half of U.S. consumers now factor values into their purchase choices. What’s more, 66% of consumers are willing to pay more for goods from brands that demonstrate social commitment.  Marketing […]

Cohesive customer experiences Customers expect a personalized, tailored experience that speaks directly to their needs. At the same time, marketers must avoid looking through a campaign-only lens since customers don’t interact with brands through a single method or channel.  Marketers must understand specific interactions in the customer’s entire journey and focus on a complete experience, […]