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THE EFFECTS OF OUT-OF-HOME (OOH) ADVERTISING ON NIGERIAN BUYER/CONSUMERS

Out of home offers and serves as… Support medium: A perfect strategic add-on/extension to other media channels like television and radio in campaign execution. Recency: 24 hours-a-day, 7 days-a-week presence. Low cost per thousand: Cost efficiencies that can be unachievable using other mainstream medium. Flexibility: The ability to reach markets and/or demographic profiles considered difficult or too expensive with […]
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ADVERTISING CHALLENGES

Advertising used to be simple; there was a time when putting up a sign outside the shop or distributing flyers all around the town was enough. This was perfectly fine during the 17th century. Fast forward to the present, the world is now drifting into the sea of commercial clutter. It takes a great deal of […]
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ELEMENTS OF A SUCCESSFUL BRAND MANAGEMENT

With brands operating in both tangible and intangible forms, the ability to manage your brand has never been more important. Before looking at how to manage your brand, let’s unpick what “brand management” means. Many would suggest it’s the ability to analyse and influence how a brand is perceived by its audience through careful planning […]
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BRINGING YOUR BRAND IDENTITY TO YOUR MARKETING 

Emphasis on social responsibility and reputation Consumers today prioritize brands that practice social responsibility by balancing their money-making initiatives with socially beneficial practices.  According to one study, over half of U.S. consumers now factor values into their purchase choices. What’s more, 66% of consumers are willing to pay more for goods from brands that demonstrate social commitment.  Marketing […]
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Marketing to Customer Expectations in 2023

Cohesive customer experiences Customers expect a personalized, tailored experience that speaks directly to their needs. At the same time, marketers must avoid looking through a campaign-only lens since customers don’t interact with brands through a single method or channel.  Marketers must understand specific interactions in the customer’s entire journey and focus on a complete experience, […]
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MARKETING TRENDS AND STRATEGIES FOR 2023

2023 is set to be an interesting year in marketing; as trends shift to accommodate new technology and buyer behavior. From black and white newspaper ads to keyword analytics, marketing trends come and go as brands learn to leverage new tech. In this ever-evolving landscape, brands can’t just rely on their tried-and-true marketing best practices. […]
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HISTORY OF ADVERTISING IN NIGERIA

And now let’s talk about the development of advertising and advertising agencies in Nigeria. The first Nigerian form of the ad was a town crying. Other types were signs and pictures in caves and on rocks. More or less modern advertising appeared in 1928. At that time, West African Publicity Limited (based on UAC) started […]
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The Oxford Dictionary defines marketing as the action or business of promoting products or services, including research and advertising. Marketing is the process of exploring, creating, and delivering value to meet the needs of the target market, it involves the planning, development, pricing, distribution, and promotion of products & services to satisfy the needs of […]
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BRAND MANAGEMENT BENEFITS

Brand Management Benefits Brand management consists of a huge number of processes that are vital for every company. No matter your brand’s size, age, and industry, it’s a must for lasting success. Let’s now review the benefits you can reap once you work on your brand management: customer loyalty; brand recognition; brand awareness; an increase […]
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