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MARKETING MANAGEMENT

Marketing management is a process of controlling the marketing aspects, setting the goals of a company, organizing the plans step by step, taking decisions for the firm, and executing them to get the maximum turn over by meeting the consumers’ demands. A marketing manager must conduct extensive research to understand what marketing management is and […]
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ADVERTISING CHALLENGES

Advertising used to be simple; there was a time when putting up a sign outside the shop or distributing flyers all around the town was enough. This was perfectly fine during the 17th century. Fast forward to the present, the world is now drifting into the sea of commercial clutter. It takes a great deal of […]
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BRAND MANAGEMENT IN ADVERTISING

Brand management is a process that entails various methods (logo, packaging, design, price, advertising, etc.) to boost the perceived value of a specific brand or product. It helps establish strong brand awareness, obtain loyal customers, build a positive image of a brand, gain brand recognition, and get huge revenue. Brand management refers to the techniques used to […]
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The Importance Of Promotional Products For Business Promotion.

Businesses need promotional products as a cost-effective means of reaching out to more potential customers. This is a low-cost marketing method to drive customers. Even established global players resort to this marketing strategy. For small businesses like startups, promotional products help cut their marketing budget and still draw people’s attention. Promotional products have been in […]
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ADVERTISING TRENDS TO LOOK OUT FOR IN 2022

Advertising is a type of marketing that tries to sell a product or service to a specific audience. It is one of the oldest forms of marketing in which the goal is to persuade the target audience to purchase, sell, or do something specific.The advertisement might be niche (targets a limited audience) or general (targets […]
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12 May, 22

AFRICAN QUALITY ACHIEVEMENT AWARDS 2022- BLUESKY MEDIA PROMOTIONS EMERGES AS AFRICA’S MOST INNOVATIVE MEDIA AGENCY

AQC Exhibition 2022 is a professional trade shows that focuses on Quality Products Services in all Organization.The 2022 edition took place in the city of Lagos, the commercial nerve of West African. The African Quality Congress 2022 was an informative and inspiring day for new ideas, stimulating debates and renowned speakers, that was dedicated to […]
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