branding #advertising #communication #media #Bluesky

2023 is set to be an interesting year in marketing; as trends shift to accommodate new technology and buyer behavior. From black and white newspaper ads to keyword analytics, marketing trends come and go as brands learn to leverage new tech. In this ever-evolving landscape, brands can’t just rely on their tried-and-true marketing best practices. […]

And now let’s talk about the development of advertising and advertising agencies in Nigeria. The first Nigerian form of the ad was a town crying. Other types were signs and pictures in caves and on rocks. More or less modern advertising appeared in 1928. At that time, West African Publicity Limited (based on UAC) started […]