Consulting

MARKETING TRENDS AND STRATEGIES FOR 2023

2023 is set to be an interesting year in marketing; as trends shift to accommodate new technology and buyer behavior. From black and white newspaper ads to keyword analytics, marketing trends come and go as brands learn to leverage new tech. In this ever-evolving landscape, brands can’t just rely on their tried-and-true marketing best practices. […]
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HISTORY OF ADVERTISING IN NIGERIA

And now let’s talk about the development of advertising and advertising agencies in Nigeria. The first Nigerian form of the ad was a town crying. Other types were signs and pictures in caves and on rocks. More or less modern advertising appeared in 1928. At that time, West African Publicity Limited (based on UAC) started […]
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BRAND MANAGEMENT BENEFITS

Brand Management Benefits Brand management consists of a huge number of processes that are vital for every company. No matter your brand’s size, age, and industry, it’s a must for lasting success. Let’s now review the benefits you can reap once you work on your brand management: customer loyalty; brand recognition; brand awareness; an increase […]
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BRAND MANAGEMENT IN ADVERTISING

Brand management is a process that entails various methods (logo, packaging, design, price, advertising, etc.) to boost the perceived value of a specific brand or product. It helps establish strong brand awareness, obtain loyal customers, build a positive image of a brand, gain brand recognition, and get huge revenue. Brand management refers to the techniques used to […]
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The Importance Of Promotional Products For Business Promotion.

Businesses need promotional products as a cost-effective means of reaching out to more potential customers. This is a low-cost marketing method to drive customers. Even established global players resort to this marketing strategy. For small businesses like startups, promotional products help cut their marketing budget and still draw people’s attention. Promotional products have been in […]
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MARKETING STRATEGIES TO INCREASE SALES

A marketing strategy refers to a business’s overall game plan for reaching prospective consumers and turning them into customers of their products or services. A marketing strategy contains the company’s value proposition, key brand messaging, data on target customer demographics, and other high-level elements. A thorough marketing strategy covers the four Ps of marketing: product, price, place, and promotion. Increasing revenue […]
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ADVERTISING TRENDS TO LOOK OUT FOR IN 2022

Advertising is a type of marketing that tries to sell a product or service to a specific audience. It is one of the oldest forms of marketing in which the goal is to persuade the target audience to purchase, sell, or do something specific.The advertisement might be niche (targets a limited audience) or general (targets […]
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