Promotional gifts work for your brand in several ways. Use any (or all) of these top reasons to use branded gifts to persuade the person holding your budget.
1. Products Get Used Time and Again
A branded item is not something that you provide and then just forget it. It’s not going to get lost among a stack of other business cards in the desk drawer.
People use branded things all the time, whether it’s a handy mug, a fashionable bracelet, or a gym T-shirt.
A brand on a gym bag, for example, serves as a subtle but constant reminder of the customer’s interaction with your company.
2. Reach More People with the Same Product
When people use your promotional items on a regular basis, it indicates that others will notice your branding as well.
By providing useful branded gifts, your logo and contact information become known to those around your customer as well as the individual who uses the item on a regular basis. Consider the additional real-world impressions you’ll get from just one promotional item.
3. Build a Recognizable Brand
Promotional items are an excellent approach to creating an easily recognizable brand. Consider several well-known brands: even without the words Coca-Cola, MTN, or GTB, people understand the corporation that the logo symbolizes.
It is simple to build such a powerful brand when you maintain the look consistent throughout your campaigns. If you want to develop a brand that people can recognize at a glance, stick to the same color, logo, and fonts when designing promotional materials.
4. Create Brand Memorability (Not Just Awareness)
Sure, loads of people will see your logo and become familiar with what you do. But there’s more to it than simply recognizing your brand: you’ll be the go-to choice when they need someone who does what you do.
5. Boost Loyalty with Existing Customers
Promotional things can be used for more than just attracting new customers to use your services. Sure, branded confectionery at a trade show will attract buyers, but more targeted promotional gifts can help build loyalty.
Existing clients will feel cherished if you send them gifts as a thank-you for trial sign-ups, their customer anniversary with you, or ‘just because’.
This increases customer loyalty and encourages people to stick with your product or service rather than shopping with competitors.
6. Exchange Giveaways for Leads
People love getting something for nothing – but they’re also willing to trade if the giveaway is good enough.
7. Make Your Brand Desirable
When it comes to promotional items, it’s not only about the leads you get from a direct giveaway. Consider giving a gift that is so cool or trendy that when others see others using or wearing it, they feel compelled to have it as well. Promotional products for businesses aren’t just for your consumers or to entice future clients.
Employee swag is an excellent approach to creating brand ambassadors among those who are already loyal to your organization.